迟考勋¹,薛鸿博¹,杨俊¹²,胡望斌¹²

• 1:南开大学 商学院，天津 300071
• 2:南开大学 创业研究中心，天津 300071

摘要(Abstract)：

认知视角商业模式研究将企业商业模式视为决策者个人主观认知图式的客观映射。对认知图式的结构与设计过程进行分析,其不同于传统研究视角的微观化解释逻辑,能够将商业模式研究推向纵深。本文在揭示认知视角商业模式研究的解释逻辑并对商业模式图式这一核心概念加以解构的基础上,重点围绕商业模式设计、商业模式创新两个主题,对认知视角商业模式研究展开系统述评,然后探索性地构建认知视角商业模式研究的概念框架,并提出了若干旨在推进认知视角商业模式研究发展的建议。

关键词(KeyWords)： 商业模式;图式;设计;创新

Abstract:

Keywords:

基金项目(Foundation): 国家自然科学基金重点项目(71532005);国家自然科学基金面上项目(71272186,71272185)

作者(Author): 迟考勋¹,薛鸿博¹,杨俊¹²,胡望斌¹²

DOI: 10.16538/j.cnki.fem.2016.05.001

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