马鸿佳,林樾

• 1:吉林大学 商学与管理学院，吉林 长春 130012

摘要(Abstract)：

平台经济的发展改变了企业的传统价值创造方式，推动了构建资源富集、多方参与、利益共享的开放价值网络。现有关于数字平台企业如何实现价值创造这一问题的理论研究还远落后于实践发展。基于价值创造理论，本文遵循“价值主张—价值共创—价值捕获”的逻辑关系对遥望网络和海尔智家展开双案例研究，探索数字平台企业的价值创造机理。研究发现：不同类型数字平台企业的价值创造机理有所差异。对于数字交易平台企业，首先以市场导向作为价值主张，通过信息获取、信息消化和信息反应分析市场需求，进而与需求方和供给方主体利用交易杠杆进行价值共创，最终在绩效价值、成本价值和信任价值三方面实现价值捕获；而数字创新平台企业则是以技术导向作为价值主张，通过技术研发、技术应用和技术创新推动产品或服务创新，协同互补者和用户主体利用创新杠杆共同创造价值，实现网络价值、互补价值和治理价值。本文的研究在一定程度上打开了数字平台企业价值创造机理的理论黑箱，同时也在实践层面上为数字平台企业带来有益的启示。

关键词(KeyWords)： 数字平台企业;价值主张;价值共创;价值捕获;案例研究

Abstract:

Keywords:

基金项目(Foundation): 国家自然科学基金面上项目（71972084）；国家自然科学基金重大项目（72091310）课题一（72091315）

作者(Author): 马鸿佳,林樾

DOI: 10.16538/j.cnki.fem.20230201.402

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