柳武妹,王海忠,陈增祥

• 1:兰州大学管理学院
• 2:中山大学管理学院
• 3:南开大学旅游与服务学院

摘要(Abstract)：

补偿性消费是近年来消费行为领域出现的一个新的研究主题。该主题的研究探讨的是消费者如何通过消费来应对心理威胁,补偿内心的缺失。目前,该主题的研究较为零散,同时国内的相关研究还十分罕见,有必要对现有研究进行系统的归纳与梳理。本文首先介绍了补偿性消费概念,之后从需求受威胁与自我概念受威胁这两个视角对现有的补偿性消费研究成果进行了梳理,最后展望了未来研究方向,以期促进国内学术界对该研究主题的关注和探讨。

关键词(KeyWords)： 补偿性消费;需求受威胁;自我概念受威胁

Abstract:

Keywords:

基金项目(Foundation): 国家自然科学基金面上项目“品牌原产国刻板印象反转机制研究——基于刻板表征理论中亚分组和去个性化模式”(批准号:71172164);国家自然科学基金青年项目“竞争者品牌丑闻:危机还是机遇?——基于社会比较理论中的选择通达机制研究”(批准号:71202164);国家自然科学基金青年项目“CSR活动中的公司伪善:概念及量表开发”(批准号:71202099)

作者(Author): 柳武妹,王海忠,陈增祥

DOI: 10.16538/j.cnki.fem.2014.09.006

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