简兆权,令狐克睿,李雷

• 1:华南理工大学工商管理学院
• 2:桂林理工大学管理学院
• 3:桂林理工大学现代企业管理研究中心

摘要(Abstract)：

价值共创是价值创造主体通过服务交换和资源整合而共同创造价值的动态过程。价值共创突破了传统企业创造价值的观点,成为营销学界研究的重要主题。随着网络经济的发展,价值共创的视角从企业和顾客的二元互动转变到多个社会经济参与者的动态网络互动。本文首先对国外价值共创研究视角的发展脉络进行了系统梳理,分析了顾客体验、服务主导逻辑、服务逻辑、服务科学和服务生态系统五个视角,研究发现:价值共创的早期思想萌芽于共同生产,正式开始于顾客体验,发展于服务主导逻辑,服务生态系统视角的价值共创受到广泛关注;然后基于价值共创的概念,从"价值"、"共同"、"创造"三方面对五个视角进行了深入比较,阐明了不同视角的差别;最后对价值共创未来的研究提出展望。

关键词(KeyWords)： 价值共创;服务主导逻辑;服务逻辑;服务科学;服务生态系统

Abstract:

Keywords:

基金项目(Foundation): 国家自然科学基金资助项目(71272132);国家自然科学基金资助项目(71562008);; 教育部新世纪优秀人才支持计划项目(NCET-13-0210)

作者(Author): 简兆权,令狐克睿,李雷

DOI: 10.16538/j.cnki.fem.2016.09.001

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• (1)A2A(actor-to-actor),可译为“参与者-参与者”,是指包括所有普通参与者的动态、网络和系统导向的价值共创,A2A导向下的价值共创不仅以网络为基础,而且以动态的系统为基础(Vargo和Lusch,2011)。