焦娟妮^1;2;范钧¹

• 1:浙江工商大学 工商管理学院，浙江 杭州 310018
• 2:湖南科技学院 经济与管理学院，湖南 永州 425199

摘要(Abstract)：

顾客—企业社会价值共创是指顾客通过参与企业社会责任（CSR）活动，与企业实现社会价值的共同创造。顾客作为企业重要的利益相关者和社会价值的主要受益者，具有与企业开展社会价值共创活动的便利性和积极性，但传统研究对顾客在企业社会价值创造中的重要作用较为忽视。本文在系统梳理已有研究文献的基础上，结合利益相关者、价值共创、企业社会责任、顾客参与等理论和企业实践，提出了顾客—企业社会价值共创的概念界定、维度构成和主要类型；从顾客自身、CSR项目、顾企互动、共创环境四个方面，总结了顾客—企业社会价值共创的主要驱动因素；从社会价值和其他（顾客、企业）价值两个方面，分析了顾客—企业社会价值共创的主要作用结果；在此基础上，构建了顾客—企业社会价值共创的初步理论分析框架，并探讨了未来研究的五个主要方向。

关键词(KeyWords)： 顾客—企业社会价值共创;企业社会责任;顾客参与

Abstract:

Keywords:

基金项目(Foundation): 国家社会科学基金项目（14BGL197）

作者(Authors): 焦娟妮^1;2;范钧¹

DOI: 10.16538/j.cnki.fem.2019.02.006

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