卢泰宏;周懿瑾;何云;

• 1:中山大学管理学院
• 2:中山大学传播与设计学院

摘要(Abstract)：

价值网是21世纪新的知识思维和商业思维的核心,正在爆发巨大的能量。本文首先从社会学、经济学、管理学等多学科角度分析了价值网的研究渊源,然后对价值网的定义和相关模型进行了梳理,并特别挖掘阐述了价值网营销对价值网的意义,以及营销管理伴随价值网的发展而发生的演变。

关键词(KeyWords)： 价值网;社会网络;社会资本;网络效应;价值网营销

Abstract:

Keywords:

基金项目(Foundation): 国家教育部哲学社会科学研究重大课题攻关项目《加快中国企业国际知名品牌发展战略研究》(编号:08JZD0019);; 教育部人文社会科学项目《品牌权益与顾客满意对企业价值的影响机制研究》(编号:11YJC630088);; 中山大学传播与设计学院青年教师培育项目《吉利信念对消费者行为决策的作用机制研究》(编号:CBQY1004)

作者(Authors): 卢泰宏;周懿瑾;何云;

DOI: 10.16538/j.cnki.fem.2012.01.007

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