方世建;秦玲玲

• 1:中国科学技术大学 管理学院，安徽 合肥 230026

摘要(Abstract)：

创业直觉以无意识、迅速、整体关联以及情境依赖为特征。创业直觉的研究才刚刚起步且很不成熟。本文从当代直觉研究切入，进入创业直觉研究，概述创业警觉到创业直觉概念的演进，探究影响创业直觉的六个前置因素，然后从创业过程、创业者、企业三个层面分析创业直觉的后果，继而从认知续线体、双重过程观、经验推断三个理论构面综合探讨直觉判断与分析判断在决策特别是创业决策中的作用。由于创业直觉判断和创业机会密切关联，最后从创业机会内涵深入剖析切入，对文章内容进行了总结评价和进一步的解释。

关键词(KeyWords)： 决策;创业直觉;经验推断;分析判断

Abstract:

Keywords:

基金项目(Foundation): 国家自然科学基金项目（71172214）

作者(Authors): 方世建;秦玲玲

DOI: 10.16538/j.cnki.fem.2017.07.003

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