林子筠;吴琼琳;才凤艳

• 1:上海交通大学 安泰经济与管理学院，上海 200030

摘要(Abstract)：

人工智能（AI）技术在优化营销领域的决策制定、改善消费者体验、建立和维护客户关系等方面发挥着越来越重要的作用。尽管该领域的研究已经取得一定的成果，但由于AI在营销领域的应用历史较短，仍存在研究成果缺乏系统性整合、缺少核心文献、相关概念混淆、研究热点和发展方向不明确等问题。鉴于此，本文首先从宏观角度运用CiteSpace知识图谱分析方法分析了该领域的研究热点及其演进；然后从微观角度精选重点文献梳理和界定了AI的内涵，并进一步在理论、主题和方法论方面进行了文献归纳和评述；最后对未来研究方向进行了展望。

关键词(KeyWords)： 人工智能（AI）;人机交互;营销技术;服务前沿;文献计量

Abstract:

Keywords:

基金项目(Foundation): 国家自然科学基金面上项目（71672110）；国家自然科学基金优秀青年基金项目（71922017）；国家自然科学基金重点项目（71832008）；国家自然科学基金重大项目（91646205，91746206）

作者(Authors): 林子筠;吴琼琳;才凤艳

DOI: 10.16538/j.cnki.fem.20200805.301

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