西方消费伦理实证研究述评
赵宝春
摘要(Abstract)：
随着社会责任意识在全球范围内的觉醒,消费领域的伦理问题越来越受到理论界和实业界的关注。然而,相对于西方市场而言,在一贯强调德行修养的中国市场,定量分析消费伦理问题的实证研究十分欠缺。为了推进相关本土化研究,本文从理论前提、研究基础及核心内容等角度系统梳理和归纳了西方自上世纪80年代中后期以来取得的消费伦理实证研究成果,并指出了它们的不足和未来研究方向,以期为发展有中国特色的消费伦理实证研究提供借鉴。
关键词(KeyWords)： 消费伦理;实证研究;伦理决策模型;目标变量;个体决策差异
基金项目(Foundation): 国家自然科学基金项目《消费者规范理性与企业善因行为及其关联性研究》(编号:70672038);; 中南民族大学重点社科基金项目《中国消费者伦理行为研究》(编号:YSZ09002)
作者(Author): 赵宝春
DOI: 10.16538/j.cnki.fem.2009.09.005
参考文献(References)：
- [1]Vitell,S J,Singhapakdi,A,and Thomas,J.Consumer ethics:An application and empirical testing of the Hunt-Vitell theory of ethics[J].The Journal of Consumer Marketing,2001,18(2):153-178.
- [2]Ferrell,O C,and Gresham,L G.A contingency framework for understanding ethical decision-making in marketing[J].Journal ofMarketing,1985,49(Sum.):87-96.
- [3]Hunt,S D,and Vitell,S J.A general theory of marketing ethics[J].Journal of Macromarketing,1986,6(1):5-16.
- [4]Ferrell,O C,Gresham,L G,and Fraedrich,J.A synthesis of ethical decision models for marketing[J].Journal of Macromarketing,1989,9(2):55-64.
- [5]Muncy,J A,and Vitell,S J.Consumer ethics:An investigation of the ethical beliefs of the final consumer[J].Journal of BusinessResearch,1992,24(4):297-311.
- [6]Vitell,S J,and Muncy,J A.Consumer ethics:An empirical investigation of factors influencing ethical judgments of the final consumer[J].Journal of Business Ethics,1992,11(8):585-597.
- [7]赵宝春.中国消费者伦理行为研究:基于社会性视角[D].华中科技大学,2008.
- [8]Ferrell,O C,Johnston,M W,and Ferrell,L.A framework for personal selling and sales management ethical decision-making[J].Journal of Personal Selling&Sales Management,2007,27(4):291-299.
- [9]Vitell,S J.Consumer ethics research:Review,synthesis and suggestions for the future[J].Journal of Business Ethics,2003,43(1/2):33-47.
- [10]Rawwas,M Y A,Swaidan,Z,and Oyman,M.Consumer ethics:A cross-cultural study of the ethical beliefs of Turkish and Ameri-can consumers[J].Journal of Business Ethics,2005,57(2):183-195.
- [11]Rawwas,M Y A.Culture,personality and morality:A typology of international consumers’ethical beliefs[J].International Mar-keting Review,2001,18(2):188-205.
- [12]Forsyth,D R.Judging the morality of business practices:The influence of personal moral philosophies[J].Journal of Business Ethics,1992,11(5/6):461-470.
- [13]Kenhove,V P,Vermeir,I,and Verniers,S.An empirical investigation of the relationships between ethical beliefs,ethical ideolo-gy,political preference and need for closure[J].Journal of Business Ethics,2001,32(3/4):347-351.
- [14]Swaidan,Z,Vitell,S J,and Rawwas,M Y A.Consumer ethics:Determinants of ethical beliefs of African Americans[J].Journalof Business Ethics,2003,46(2):175-188.
- [15]Rawwas,M Y A.Consumer ethics:An empirical investigation of the ethical beliefs of Austrian consumers[J].Journal of BusinessEthics,1996,15(9):1 009-1 019.
- [16]Erffmeyer,R C,Keillor,B D,and LeClair,D T.An empirical investigation of Japanese consumer ethics[J].Journal of BusinessEthics,1999,18(1):35-50.
- [17]Vitell,S J,Lumpkin,J R,and Rawwas,M Y A.Consumer ethics:An investigation of the ethical beliefs of elderly consumers[J].Journal of Business Ethics,1991,10(5):365-375.
- [18]Shaw,D,Grehan,E,Shiu,E,Hassan,L,and Thomson,J.An exploration of values in ethical consumer decision making[J].Journal of Consumer Behaviour,2005,4(3):185-200.
- [19]Hofstede,G.The cultural relativity of organizational practices and theories[J].Journal of International Business Studies,1983,(Fal.):80-95.
- [20]Zhao,B C.Consumer ethics:An investigation of the ethical beliefs in China[J].The Business Review,2008,9(2):223-228.