创业认知研究现状探析与未来展望
陈昀,贺远琼
摘要(Abstract)：
近年来,创业认知问题已经引起了国外学者的广泛关注,他们针对这个创业研究的新热点进行了卓有成效的研究,并且取得了不少值得关注的成果。现有创业认知研究表明,从认知视角来解释创业行为,是对经典的创业者特质研究的深化,有助于更好地理解创业者的思维过程和行为动因。本文在梳理国外现有创业认知研究文献的基础上,首先对创业认知内涵进行了界定,提出了一个创业认知研究框架;然后评介了国外学者研究创业意愿形成过程不同阶段认知问题所取得的成果,对创业意愿形成过程中涉及的认知模式、效果推理等研究成果进行了分析;最后指出了该领域未来的研究方向。
关键词(KeyWords)： 创业认知;认知结构;认知过程;认知图式;自我效能感;创业意愿
基金项目(Foundation): 国家社会科学基金青年项目《贫困地区大规模生态移民可持续发展研究》(批准号:12CJL070);; 教育部人文社会科学研究青年基金项目《基于反贫困视角的水库移民创业理论与实证研究》(批准号:10YJC630025)
作者(Author): 陈昀,贺远琼
DOI: 10.16538/j.cnki.fem.2012.12.003
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