金立印,邹德强

• 1:复旦大学管理学院

摘要(Abstract)：

近年来在互联网等新技术的推动下,定制化战略开始在众多行业迅速普及,越来越多的国内企业也加入到定制化行列当中。在这一背景下,关于定制化的研究也日益受到学界的关注。本文围绕产品定制化购买情境下的消费者决策问题,对国内外相关研究进行了系统回顾;重点针对定制化决策任务的特征,消费者的参考点依赖与损失厌恶对产品定制决策的影响,消费者目标及动态自我调整在产品定制过程中的作用等问题梳理了相关研究成果;在此基础上归纳了以往研究的不足,并为开展这一主题的后续研究指出了方向。

关键词(KeyWords)： 定制化;消费者决策;参考点依赖;损失厌恶;目标理论;动态自我调整

Abstract:

Keywords:

基金项目(Foundation): 国家自然科学基金重点项目《中国城市消费者行为研究——身份识别、社会认同视角下的探索》(编号:70832001)

作者(Author): 金立印,邹德强

DOI: 10.16538/j.cnki.fem.2009.06.006

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